Event Posters – Montview

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Montview Boulevard Presbyterian Church is a very dynamic church, and there is always something going on that requires promotion over multiple channels. One of the ways that we reach our audience is through event posters. I have included some of my favorite event posters, amongst the hundreds that I have designed for Montview.

Berry Packages

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The intention of this project was to select an existing package design that could benefit from a redesign. Research of the existing package design and its chief purpose was conducted to create a new design, to improve its use by the primary target audience. I chose to redesign an existing strawberry package.

My redesign of the […]

Charity Golf Tournament Event Branding/Collateral

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Catamount Constructors, Inc. is a Denver-based commercial construction company that hosts an annual  charity Golf Tournament. This year, they decided to kick it up a notch by branding the event with a modern and consistent look and feel. The people at Catamount are consummate professionals with very generous hearts. Although they have dedicated themselves to running […]

Infographic – Workforce Insight

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Workforce Insight, a Denver-based company, provides workforce optimization services; using Best Practices, Technology and Analytics. I was hired to prepare an infographic that demonstrates their process journey. They wanted to show that it is a linear process that incrementally moves upward, toward an apex of proven Workforce Optimization. While adhering to their brand standards and […]

Infographic – Mission of Hope

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This project was meant to create an identity for a humanitarian organization called MISSION OF HOPE. This organization works to provide water to the impoverished areas of Ethiopia, in order to abate the spread of disease that results from lack of water.

To share the information that underpins the purpose of this organization, this infographic is based […]

REI Rebranding

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This project was a proposal for new branding and marketing for the company of Recreational Equipment, Inc. (REI), to meet the changing needs of the outdoor sports and recreation industry. The following topics are addressed in my proposal document:

Proposed marketing plan
Current REI brand audit
Competitive review of the top 3 REI competitors
Market research
Consumer feedback and usability […]

Berry Good Logo

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To complement my Berry Package, I designed this logo for the berry company. I thought ‘Berry Good Farms’ was a perfect name for this fictitious company. It reflects a simple, clean and sustainable message. The colors were chosen again to embody the fresh and environmentally-friendly culture. It’s shown here emblazoned on an earthy tote bag.

 

EUROPE Tourism Advertisement

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On a recent trip through Europe I was surprised to find very little well-designed marketing collateral. I thought that Europe could really use a new logo, and a great advertising campaign. Not that people really need to be enticed into going to Europe…it sells itself. Nonetheless, I decided to take this on just for fun!

I designed a […]

Frontier Co-op Web Banner Ads

I created these web banner ads for the FRONTIER CO-OP Wholesale website. They advertise products that they provide to wholesale clients. Using Photoshop and Illustrator to create the graphics, following web-specific requirements.

Although these ads have expired, you can view the website at: https://wholesale.frontiercoop.com

Big Bend National Park

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Big Bend National Park has a wide variety of terrain, wildlife, plant life, geology and available activities. As a native Texan, and a frequent visitor to the park, it is near and dear to my heart. The objective of this project was to create a new logo that uses the NPS template that I developed, […]

Elevation Blueprint

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Elevation Blueprint is a non-profit organization (based in Denver) that serves the non-English speaking community. They assist immigrants to integrate into U.S. society. Their core values include “Passion, Integrity, Purpose, Commitment and a Drive to Learn and Succeed.” I chose to assist them with their graphic design needs because I believe in their mission.

They were […]

PCL Hawaii Project Brochure

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PCL Construction needed several branded and non-branded document templates created, for their many world-wide marketing teams. I created this brochure specifically for their Hawaiian projects. Shown here is an example of some of the document pages. The full document template is in excess of 60 pages.

E-LINC Logo

This was the winning contest logo for the new program called E-LINC (Elder LGBT Interprofessional Collaborative Care Program) for the Columbia School of Nursing and partners. It was the product of a collaboration with my colleague Shruthi M. Balakrishna.

 

REI Rebranding Design Brief

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This document is the product of an extensive market and competitor study with the goal of rebranding the REI company. Results of the qualitative and quantitative research, as well as brand campaign proposals are presented in this book. The campaign proposals include: a new logo, advertisement and website layout.

View the entire project brief: REI Re-branding […]

The Navigator

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Have you ever been asked to create your own super hero? Well, this was just that, a chance to construct a super-powered, super-cool, super hero! I chose to follow my interest in outdoor adventures to create a character that can save wayward explorers. With the help of his environmentally-friendly jet pack and many other gadgets, […]