Project Description
It was a pleasure completing a full rebrand for the APPLEWOOD BUSINESS ASSOCIATION. This association has been in existence for several decades and is a staple in the Applewood, Colorado community. Although it is a successful organization, they are looking to grow and expand into larger markets, and to appeal to the younger generation. They are a highly organized and tight-knit group, that is known for their relationship-building events. However, their brand has not reflected the quality of their offerings. They aspire to be among the most-coveted business organizations in the area. The new brand that I have created will help them achieve that goal!
The branding identity system for this client included:
- Industry & Target Market Research
- Target Market Personas
- Messaging: Voice/Personality, Mission Statement, Tagline and Elevator Speech
- Visual Identity: Tone/Style, Color Palette, Typography, Graphic Elements
- Brand logo
- Branded graphic elements
- Website Design Direction
- Marketing Strategy
- And more!
Applewood Business Association: The ABA strives to be the premier business organization in the greater Applewood marketplace and West Denver Metro region by connecting businesses in our community, while enhancing the lives of residents, through networking, events, collaboration and inclusion.
Click here to see the complete Brand Standards Document that I prepared to guide all their future branding and marketing efforts.
Contact the Applewood Business Association: www.applewoodbusiness.com or 720-460-1539.
