Project Description
RTD created a new mission statement and was in need of a marketing campaign to communicate this mission to it’s customer community. The mission: We make lives better through connections. The goal was to address the depth and breadth of this community including these six primary customer categories:
- Commuters
- Car Travelers
- Pass Holders/Business
- Youth
- LiVE Program
- Green/Environmental
I conceived and created the graphics for the full campaign to represent each of these categories in a consistent, yet unique way across the plethora of design collateral. I created several assets for both print and digital media, ranging from social media posts, to animated graphics/video ads to billboards.
Crafting the scenarios for each customer category and steering them to fruition was quite rewarding. I wrote the stories, planned and art-directed the photography sessions, selected the models and extras, and filmed the video. And then brought all of this together to convey the message that RTD serves a wide variety of customers.
Here are just a few examples of the many graphic design assets that were published. See the MOTION GRAPHICS/VIDEO tab for examples of animated graphics and video ads for this campaign.
Check out the web page for this campaign on the RTD website for more information and examples of the campaign design collateral: https://www.rtd-denver.com/connections.
