PatriciaGarcia_Soona_edit_1

Patricia (Pat) Garcia

  • Graphic Design
  • Web Design
  • Design Management
  • Photography
  • Motion Graphics/Video
  • Branding

Who Am I?

I chose the title DESIGN EXPLORER for my design business because that is what I do! I explore the world of design. Like any explorer, I am never quite finished looking or finding fantastic treasures along the way. I love the outdoors and I am very into backcountry hiking; using a topography map and compass to search out hidden gems. It seemed to be a fitting persona, bringing my personal interests together with my professional life.

My educational and professional path has been a circuitous one. From my first college experience as a ‘Music Theory and Composition’ major (‘Art’ minor), to an Associates degree in Engineering Design Graphics, to my career in ‘High-Tech’. Although my life took an unexpected route, I was never far from my creative roots.

The day finally came that I could no longer wait to pursue a creative career, so I left that career behind and completed a Bachelor of Arts degree in Design Management at The Art Institute of Colorado. Since then, I have been on the design path and loving it!​

My diverse life experiences put me in a unique position to meet a wide variety of needs in the area of visual communications. I strongly believe in the power of good design. It can create intelligent, user-centered products and it can even change the world!

I firmly believe what Thomas J. Watson (IBM) asserted, “Good design is good business!”

I would love to assist you in navigating your creative needs!

CLICK HERE FOR A BRAND ASSESSMENT

Some of my skills

  • Adobe Illustrator
  • Adobe Photoshop
  • Adobe InDesign
  • Adobe InCopy
  • Adobe AfterEffects
  • Adobe Dreamweaver
  • Web Design: HTML, CSS, WordPress, Sublime Text, Wix
  • Mass Email Systems: Constant Contact, Mail Chimp, Vertical Response, Email on Acid, Survey Monkey
  • Microsoft Office Suite
  • Shelby/ShelbyNEXT Database Management System
  • Carousel Digital Signage
  • Magento eCommerce
  • Project Management
  • Print Production Management
  • Professional Presentations
  • Art Direction
  • Creative Direction
  • Brand Strategy
  • Market Research
  • Social Media
  • Grant Proposals
  • UX/User-Centered Design
  • Curriculum Development
  • Leadership Training/Experience
  • Budgeting and Procurement
  • Digital Illustration
  • Digital Image Manipulation
  • Typography
  • Book Cover Creation and Binding
  • Drafting
  • Photography
  • Copywriting
  • Letterpress Printing
  • Watercolor Painting

My Approach to Design

There are many opinions about the definition of design. Faimon and Weigand offer a comprehensive definition in The Nature of Design, when they state that design is—
“To conceive and plan out in the mind; to have as a purpose; to devise for a specific function or problem; an underlying scheme that governs functioning, developing or unfolding.” Another excellent description of design was offered by noted designer Josef Albers,“To design is to plan and to organize, to order, to relate and to control. In short it embraces all means of opposing disorder and accident. Therefore it signifies a human need and qualifies man’s thinking and doing.”

I believe that design can be applied to nearly any act of creation and communication, to the betterment of society.

The design process is not an exact science, but it certainly has specific goals. Unlike fine art, design has a calculated expectation. A prescribed process acts like a map to assist the designer in finding the destination/solution. There are probably as many design processes as there are designers. However, I think most designers would probably agree that the essential method is encompassed in the following steps:

  1. Define the problem/opportunity
  2. Research the topic/product
  3. Generate ideas
  4. Develop solutions
  5. Test the design
  6. Collect feedback
  7. Improve the design
  8. Build the final product

I always endeavor to employ this process in my design creation. Each of these steps can be compressed and/or some eliminated if necessary to meet a tight deadline. However, a good designer always considers these steps, even if only in thought.

A design manager leads the creative efforts for an organization, which are informed by the business objectives. According to the Design Management Institute (DMI)
“Design management encompasses the ongoing processes, business decisions, and strategies that enable innovation and create effectively-designed products, services, communications, environments, and brands that enhance our quality of life and provide organizational success.”

It is not only possible, but essential, to combine the empathetic, creative process with business objectives to produce an aesthetically pleasing, functional and innovative end product, that is appealing to the target market.

Professional Associations

My Resume

Photography and More