User Experience design-thinking process projects.

Rise Branding Website

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Rise Branding is an international design firm that provides many services, including print and web design, branding, interior design and copy writing. I had the privilege of building them a website. This site showcases much of the successful work done by the talented Rise team.

I employed a user-centered approach to design of this WordPress-based website, which was […]

REI Rebranding

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This project was a proposal for new branding and marketing for the company of Recreational Equipment, Inc. (REI), to meet the changing needs of the outdoor sports and recreation industry. The following topics are addressed in my proposal document:

Proposed marketing plan
Current REI brand audit
Competitive review of the top 3 REI competitors
Market research
Consumer feedback and usability […]

Big Bend National Park

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Big Bend National Park has a wide variety of terrain, wildlife, plant life, geology and available activities. As a native Texan, and a frequent visitor to the park, it is near and dear to my heart. The objective of this project was to create a new logo that uses the NPS template that I developed, […]

Outdoor Buddies

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Outdoor Buddies is a Colorado-based nonprofit organization that assists people with disabilities in enjoying outdoor activities.

I was the Project Manager for a rebranding project for the Outdoor Buddies organization. I lead a design team consisting of 4 designers in addition to myself. We undertook the challenge to modernize and improve the professionalism of the Outdoor […]

National Park Service Website Redesign

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The U.S. National Park Service has a deservedly proud  heritage of providing unparalleled service in maintaining and sharing our nations’ most beautiful natural treasures. Nothing less than a stellar website should be used to illustrate these services. I redesigned the current website to improve the navigation, look and feel, consistency, organization of information, and search […]