Graphic Design – Logos
Abundant Business Connections
Branding, Design Management, Logos, UX
Working with the dynamic marketing professional, Meg Smit, to create a full brand identity system for her business, was an exciting challenge! Meg has several “irons in the fire,” as they say, that she wanted to bring together under one unified brand. Her roles range from hyperlocal community magazine publisher to business marketing consultant. It […]
Smartist Consulting
Logos
Smartist Consulting is a Digital Marketing consulting firm for local businesses in Colorado. The owner, Erika Holley, hired me to create the logo for this firm. The logo combines her unique personality, with the firm’s charter and flair, to provide artistic and smart marketing consulting. They step outside the box to promote their clients in a colorful, reliable […]
Logo – Zvia Weight Loss & Medspa
Logos
Zvia Weight Loss & Medspa is a brand new business. I helped this company to develop their brand identity. This included coming up with the name and designing the logo for this high-end, luxury healthcare business. The name ‘Zvia’ means abundance, radiance and warmth. This name reflects the mission and culture this company embodies. The […]
Physical Product Showcase Branding
Branding, Design Management, Digital Illustration, Digital Image Manipulation, Logos, Marketing & Advertising, Web Graphics
I developed the brand identity and created all the print, digital and social media marketing collateral for the Physical Product Showcase (September 2019).
The PHYSICAL PRODUCT SHOWCASE is one of the headline events at DENVER STARTUP WEEK. This is an event where you can see, taste, touch and feel over 45 new products on the Colorado market. And […]
Stewardship Campaign Branding – Montview
Branding, Digital Illustration, Logos, Marketing & Advertising, Web Design
Montivew Boulevard Presbyterian Church asked me to create an identity and collateral for their annual stewardship campaign for 2017-2018. The theme title this year was ‘A Prophetic Faith.’ They also provided some theme and content ideas. Using these ideas, I crafted a typographic logo that echos the title and the definition of that theme, “living […]
Charity Golf Tournament Event Branding/Collateral
Branding, Digital Image Manipulation, Logos, Marketing & Advertising
Catamount Constructors, Inc. is a Denver-based commercial construction company that hosts an annual charity Golf Tournament. This year, they decided to kick it up a notch by branding the event with a modern and consistent look and feel. The people at Catamount are consummate professionals with very generous hearts. Although they have dedicated themselves to running […]
REI Rebranding
Branding, Digital Illustration, Logos, Marketing & Advertising, UX
This project was a proposal for new branding and marketing for the company of Recreational Equipment, Inc. (REI), to meet the changing needs of the outdoor sports and recreation industry. The following topics are addressed in my proposal document:
Proposed marketing plan
Current REI brand audit
Competitive review of the top 3 REI competitors
Market research
Consumer feedback and usability […]
Berry Good Logo
Branding, Logos
To complement my Berry Package, I designed this logo for the berry company. I thought ‘Berry Good Farms’ was a perfect name for this fictitious company. It reflects a simple, clean and sustainable message. The colors were chosen again to embody the fresh and environmentally-friendly culture. It’s shown here emblazoned on an earthy tote bag.
EUROPE Tourism Advertisement
Digital Illustration, Digital Image Manipulation, Logos, Marketing & Advertising
On a recent trip through Europe I was surprised to find very little well-designed marketing collateral. I thought that Europe could really use a new logo, and a great advertising campaign. Not that people really need to be enticed into going to Europe…it sells itself. Nonetheless, I decided to take this on just for fun!
I designed a […]
Big Bend National Park
Branding, Logos, Marketing & Advertising, UX
Big Bend National Park has a wide variety of terrain, wildlife, plant life, geology and available activities. As a native Texan, and a frequent visitor to the park, it is near and dear to my heart. The objective of this project was to create a new logo that uses the NPS template that I developed, […]
Elevation Blueprint
Branding, Logos, Marketing & Advertising
Elevation Blueprint is a non-profit organization (based in Denver) that serves the non-English speaking community. They assist immigrants to integrate into U.S. society. Their core values include “Passion, Integrity, Purpose, Commitment and a Drive to Learn and Succeed.” I chose to assist them with their graphic design needs because I believe in their mission.
They were […]
Mission of Hope
Digital Illustration, Logos
This project was meant to create an identity for a humanitarian organization called MISSION OF HOPE. This organization works to provide water to the impoverished areas of Ethiopia, in order to abate the spread of disease that results from lack of water.
I was given some initial information and an educational website that addresses this issue. I […]
E-LINC Logo
Logos
This was the winning contest logo for the new program called E-LINC (Elder LGBT Interprofessional Collaborative Care Program) for the Columbia School of Nursing and partners. It was the product of a collaboration with my colleague Shruthi M. Balakrishna.