RTD created a new mission statement and was in need of a marketing campaign to communicate this mission to it’s customer community. The mission: We make lives better through connections. The goal was to address the depth and breadth of this community including these six primary customer categories:
Commuters
Car Travelers
Pass Holders/Business
Youth
LiVE Program
Green/Environmental
I conceived and created the graphics for the full campaign to represent each of […]
It was a pleasure completing a full rebrand for the APPLEWOOD BUSINESS ASSOCIATION. This association has been in existence for several decades and is a staple in the Applewood, Colorado community. Although it is a successful organization, they are looking to grow and expand into larger markets, and to appeal to the younger generation. They […]
Working with the dynamic marketing professional, Meg Smit, to create a full brand identity system for her business, was an exciting challenge! Meg has several “irons in the fire,” as they say, that she wanted to bring together under one unified brand. Her roles range from hyperlocal community magazine publisher to business marketing consultant. It […]
I had the privilege of developing a full brand identity system for ZVIA WEIGHT LOSS & MEDSPA, located in Lakewood, CO. I crafted the brand for this new business, from scratch. From the in-depth research of the industry, competition, business name and target market, to the style/tone and messaging, I was able to assist them […]
I developed the brand identity and created all the print, digital and social media marketing collateral for the Physical Product Showcase (September 2019).
The PHYSICAL PRODUCT SHOWCASE is one of the headline events at DENVER STARTUP WEEK. This is an event where you can see, taste, touch and feel over 45 new products on the Colorado market. And […]
As the director of Design, Print Production and Communications at Montview Boulevard Presbyterian Church, I interacted with and compiled information from several departments and individuals to create this Annual Report. It is a ‘Year in Review’ for 2018, highlighting many of the wonderful activities of this vibrant church. This booklet was produced using our in-house print shop, […]
Outdoor Buddies is a Colorado-based nonprofit organization that assists people with disabilities in enjoying outdoor activities.
I was the Project Manager for a rebranding project for the Outdoor Buddies organization. I lead a design team consisting of 4 designers in addition to myself. We undertook the challenge to modernize and improve the professionalism of the Outdoor […]
