Working with the dynamic marketing professional, Meg Smit, to create a full brand identity system for her business, was an exciting challenge! Meg has several “irons in the fire,” as they say, that she wanted to bring together under one unified brand. Her roles range from hyperlocal community magazine publisher to business marketing consultant. It […]
Zvia Weight Loss & Medspa
Branding, Design Management, Digital Illustration, Marketing & Advertising, UX
I had the privilege of developing a full brand identity system for ZVIA WEIGHT LOSS & MEDSPA, located in Lakewood, CO. I crafted the brand for this new business, from scratch. From the in-depth research of the industry, competition, business name and target market, to the style/tone and messaging, I was able to assist them […]
Business Cards – Colorado Extraction Company
Branding
Colorado Extraction Systems has recently updated their brand. They needed new business cards that fit their new brand logo, color palette and graphic elements. I used their new brand identity to create these two-sided business cards, that aptly reflect their revised purpose, promise and personality.
Physical Product Showcase Branding
Branding, Design Management, Digital Illustration, Digital Image Manipulation, Logos, Marketing & Advertising, Web Graphics
I developed the brand identity and created all the print, digital and social media marketing collateral for the Physical Product Showcase (September 2019).
The PHYSICAL PRODUCT SHOWCASE is one of the headline events at DENVER STARTUP WEEK. This is an event where you can see, taste, touch and feel over 45 new products on the Colorado market. And […]
Annual Report/Year in Review – Montview
Branding, Design Management, Digital Image Manipulation, Publications
As the director of Design, Print Production and Communications at Montview Boulevard Presbyterian Church, I interacted with and compiled information from several departments and individuals to create this Annual Report. It is a ‘Year in Review’ for 2018, highlighting many of the wonderful activities of this vibrant church. This booklet was produced using our in-house print shop, […]
Event Posters – Montview
Branding, Digital Illustration, Digital Image Manipulation, Marketing & Advertising
Montview Boulevard Presbyterian Church is a very dynamic church, and there is always something going on that requires promotion over multiple channels. One of the ways that we reach our audience is through event posters. I have included some of my favorite event posters, amongst the hundreds that I have designed for Montview.
Stewardship Campaign Branding – Montview
Branding, Digital Illustration, Logos, Marketing & Advertising, Web Design
Montivew Boulevard Presbyterian Church asked me to create an identity and collateral for their annual stewardship campaign for 2017-2018. The theme title this year was ‘A Prophetic Faith.’ They also provided some theme and content ideas. Using these ideas, I crafted a typographic logo that echos the title and the definition of that theme, “living […]
Berry Packages
Branding, Packaging
The intention of this project was to select an existing package design that could benefit from a redesign. Research of the existing package design and its chief purpose was conducted to create a new design, to improve its use by the primary target audience. I chose to redesign an existing strawberry package.
My redesign of the […]
Red Rocks Magazine Ad
Branding, Digital Image Manipulation, Marketing & Advertising
This magazine ad for Red Rocks park & amphitheatre speaks to the beauty, history and fun to be experienced at this amazing location. It’s a place that I love and enjoy promoting! And I was able to incorporate some cool photography, typography, copy and Photoshop effects.
Check out the park! http://redrocksonline.com/
Charity Golf Tournament Event Branding/Collateral
Branding, Digital Image Manipulation, Logos, Marketing & Advertising
Catamount Constructors, Inc. is a Denver-based commercial construction company that hosts an annual charity Golf Tournament. This year, they decided to kick it up a notch by branding the event with a modern and consistent look and feel. The people at Catamount are consummate professionals with very generous hearts. Although they have dedicated themselves to running […]
Employee Handbook – Altvia
Branding, Digital Image Manipulation, Publications
A Denver-based Private Equity B2B company, Altvia SolutionsTM, recently changed their company name and needed assistance with a full re-branding campaign. I was able to apply their brand guidelines to the update and recreation of print and digital marketing collateral. They required both internal and customer-facing materials.
In this case, Altvia required a branded, clean design […]
REI Rebranding
Branding, Digital Illustration, Logos, Marketing & Advertising, UX
This project was a proposal for new branding and marketing for the company of Recreational Equipment, Inc. (REI), to meet the changing needs of the outdoor sports and recreation industry. The following topics are addressed in my proposal document:
Proposed marketing plan
Current REI brand audit
Competitive review of the top 3 REI competitors
Market research
Consumer feedback and usability […]
Berry Good Logo
Branding, Logos
To complement my Berry Package, I designed this logo for the berry company. I thought ‘Berry Good Farms’ was a perfect name for this fictitious company. It reflects a simple, clean and sustainable message. The colors were chosen again to embody the fresh and environmentally-friendly culture. It’s shown here emblazoned on an earthy tote bag.
Big Bend National Park
Branding, Logos, Marketing & Advertising, UX
Big Bend National Park has a wide variety of terrain, wildlife, plant life, geology and available activities. As a native Texan, and a frequent visitor to the park, it is near and dear to my heart. The objective of this project was to create a new logo that uses the NPS template that I developed, […]
Outdoor Buddies
Branding, Design Management, Publications, UX
Outdoor Buddies is a Colorado-based nonprofit organization that assists people with disabilities in enjoying outdoor activities.
I was the Project Manager for a rebranding project for the Outdoor Buddies organization. I lead a design team consisting of 4 designers in addition to myself. We undertook the challenge to modernize and improve the professionalism of the Outdoor […]
Brazilian Restaurant Promotion
Branding, Digital Illustration, Marketing & Advertising, Packaging
I wanted to create a design campaign to promote an event to educate people about the origins of Brazilian Jazz and the culture of Brazil. The idea of combining this with the promotion of a Brazilian restaurant seemed to be ideal, and it combines two of my favorite things!
Given the colorful nature of the Brazilian […]
Elevation Blueprint
Branding, Logos, Marketing & Advertising
Elevation Blueprint is a non-profit organization (based in Denver) that serves the non-English speaking community. They assist immigrants to integrate into U.S. society. Their core values include “Passion, Integrity, Purpose, Commitment and a Drive to Learn and Succeed.” I chose to assist them with their graphic design needs because I believe in their mission.
They were […]
REI Rebranding Design Brief
Branding, Publications
This document is the product of an extensive market and competitor study with the goal of rebranding the REI company. Results of the qualitative and quantitative research, as well as brand campaign proposals are presented in this book. The campaign proposals include: a new logo, advertisement and website layout.
View the entire project brief: REI Re-branding […]
Tubb’s Women’s Snowshoes
Branding, Digital Image Manipulation, Marketing & Advertising
I love snowshoeing! While I have been out snowshoeing I have noticed that there are more men than women enjoying this activity. I think that this sport could attract more women if the snowshoe manufacturers would be more aggressive with their promotional campaigns, and create more events that would give women the opportunity to easily […]