Zvia Weight Loss & Medspa

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I had the privilege of developing a full brand identity system for ZVIA WEIGHT LOSS & MEDSPA, located in Lakewood, CO. I crafted the brand for this new business, from scratch. From the in-depth research of the industry, competition, business name and target market, to the style/tone and messaging, I was able to assist them […]

Logo – Zvia Weight Loss & Medspa

Zvia Weight Loss & Medspa is a brand new business. I helped this company to develop their brand identity. This included coming up with the name and designing the logo for this high-end, luxury healthcare business. The name ‘Zvia’ means abundance, radiance and warmth. This name reflects the mission and culture this company embodies. The […]

Physical Product Showcase Branding

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I developed the brand identity and created all the print, digital and social media marketing collateral for the Physical Product Showcase (September 2019).
The PHYSICAL PRODUCT SHOWCASE is one of the headline events at DENVER STARTUP WEEK. This is an event where you can see, taste, touch and feel over 45 new products on the Colorado market. And […]

Stewardship Campaign Branding – Montview

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Montivew Boulevard Presbyterian Church asked me to create an identity and collateral for their annual stewardship campaign for 2017-2018. The theme title this year was ‘A Prophetic Faith.’ They also provided some theme and content ideas. Using these ideas, I crafted a typographic logo that echos the title and the definition of that theme, “living […]

Berry Packages

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The intention of this project was to select an existing package design that could benefit from a redesign. Research of the existing package design and its chief purpose was conducted to create a new design, to improve its use by the primary target audience. I chose to redesign an existing strawberry package.

My redesign of the […]

Charity Golf Tournament Event Branding/Collateral

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Catamount Constructors, Inc. is a Denver-based commercial construction company that hosts an annual  charity Golf Tournament. This year, they decided to kick it up a notch by branding the event with a modern and consistent look and feel. The people at Catamount are consummate professionals with very generous hearts. Although they have dedicated themselves to running […]

Infographic – Mission of Hope

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This project was meant to create an identity for a humanitarian organization called MISSION OF HOPE. This organization works to provide water to the impoverished areas of Ethiopia, in order to abate the spread of disease that results from lack of water.

To share the information that underpins the purpose of this organization, this infographic is based […]

REI Rebranding

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This project was a proposal for new branding and marketing for the company of Recreational Equipment, Inc. (REI), to meet the changing needs of the outdoor sports and recreation industry. The following topics are addressed in my proposal document:

Proposed marketing plan
Current REI brand audit
Competitive review of the top 3 REI competitors
Market research
Consumer feedback and usability […]

Berry Good Logo

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To complement my Berry Package, I designed this logo for the berry company. I thought ‘Berry Good Farms’ was a perfect name for this fictitious company. It reflects a simple, clean and sustainable message. The colors were chosen again to embody the fresh and environmentally-friendly culture. It’s shown here emblazoned on an earthy tote bag.

 

EUROPE Tourism Advertisement

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On a recent trip through Europe I was surprised to find very little well-designed marketing collateral. I thought that Europe could really use a new logo, and a great advertising campaign. Not that people really need to be enticed into going to Europe…it sells itself. Nonetheless, I decided to take this on just for fun!

I designed a […]

Big Bend National Park

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Big Bend National Park has a wide variety of terrain, wildlife, plant life, geology and available activities. As a native Texan, and a frequent visitor to the park, it is near and dear to my heart. The objective of this project was to create a new logo that uses the NPS template that I developed, […]

Elevation Blueprint

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Elevation Blueprint is a non-profit organization (based in Denver) that serves the non-English speaking community. They assist immigrants to integrate into U.S. society. Their core values include “Passion, Integrity, Purpose, Commitment and a Drive to Learn and Succeed.” I chose to assist them with their graphic design needs because I believe in their mission.

They were […]

REI Rebranding Design Brief

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This document is the product of an extensive market and competitor study with the goal of rebranding the REI company. Results of the qualitative and quantitative research, as well as brand campaign proposals are presented in this book. The campaign proposals include: a new logo, advertisement and website layout.

View the entire project brief: REI Re-branding […]

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