I created several marketing collateral pieces for the promotion of The Aspen Group, Multifamily and Commercial Reconstruction company, based in Colorado. Implementing the existing brand guidelines, and adhering to the mission and purpose of this superb organization, I was able to promote their business through various designs.
Zvia Weight Loss & Medspa
Branding, Design Management, Digital Illustration, Marketing & Advertising, UX
I had the privilege of developing a full brand identity system for ZVIA WEIGHT LOSS & MEDSPA, located in Lakewood, CO. I crafted the brand for this new business, from scratch. From the in-depth research of the industry, competition, business name and target market, to the style/tone and messaging, I was able to assist them […]
Physical Product Showcase Branding
Branding, Design Management, Digital Illustration, Digital Image Manipulation, Logos, Marketing & Advertising, Web Graphics
I developed the brand identity and created all the print, digital and social media marketing collateral for the Physical Product Showcase (September 2019).
The PHYSICAL PRODUCT SHOWCASE is one of the headline events at DENVER STARTUP WEEK. This is an event where you can see, taste, touch and feel over 45 new products on the Colorado market. And […]
Annual Report/Year in Review – Montview
Branding, Design Management, Digital Image Manipulation, Publications
As the director of Design, Print Production and Communications at Montview Boulevard Presbyterian Church, I interacted with and compiled information from several departments and individuals to create this Annual Report. It is a ‘Year in Review’ for 2018, highlighting many of the wonderful activities of this vibrant church. This booklet was produced using our in-house print shop, […]
Event Posters – Montview
Branding, Digital Illustration, Digital Image Manipulation, Marketing & Advertising
Montview Boulevard Presbyterian Church is a very dynamic church, and there is always something going on that requires promotion over multiple channels. One of the ways that we reach our audience is through event posters. I have included some of my favorite event posters, amongst the hundreds that I have designed for Montview.
Berry Packages
Branding, Packaging
The intention of this project was to select an existing package design that could benefit from a redesign. Research of the existing package design and its chief purpose was conducted to create a new design, to improve its use by the primary target audience. I chose to redesign an existing strawberry package.
My redesign of the […]
Red Rocks Magazine Ad
Branding, Digital Image Manipulation, Marketing & Advertising
This magazine ad for Red Rocks park & amphitheatre speaks to the beauty, history and fun to be experienced at this amazing location. It’s a place that I love and enjoy promoting! And I was able to incorporate some cool photography, typography, copy and Photoshop effects.
Check out the park! http://redrocksonline.com/
SOYBU Website & Email Graphics
Email Blasts, Web Graphics
SOYBU is a Denver-area-based active-wear clothing company. I was hired to create images for the SOYBU website, for their new Murano clothing line. Included are the following designs:
A slider ad image/link for their Home page
3 header images for their clothing type pages (Tops, Bottoms & Dresses)
An email blast layout with live links
Although the Murano collection […]
Charity Golf Tournament Event Branding/Collateral
Branding, Digital Image Manipulation, Logos, Marketing & Advertising
Catamount Constructors, Inc. is a Denver-based commercial construction company that hosts an annual charity Golf Tournament. This year, they decided to kick it up a notch by branding the event with a modern and consistent look and feel. The people at Catamount are consummate professionals with very generous hearts. Although they have dedicated themselves to running […]
Event Promotion – Catamount Constructors
Digital Image Manipulation, Marketing & Advertising
On the heels of the successful promotion of the Catamount Constructors Charity Golf Tournament, I was asked to provide promotional materials for a groundbreaking ceremony for one of their premier properties.
Catamount Constructors, Inc. – Denver-based commercial construction company.
Rise Branding Website
UX, WordPress
Rise Branding is an international design firm that provides many services, including print and web design, branding, interior design and copy writing. I had the privilege of building them a website. This site showcases much of the successful work done by the talented Rise team.
I employed a user-centered approach to design of this WordPress-based website, which was […]
Montview Church Website
WordPress
Montview Boulevard Presbyterian Church is an historical Denver church, with a modern perspective. One my tasks as the Director of Communications at Montview is to provide an appreciation of good design, and it’s positive impact on the community. With a very comprehensive communications plan, including this website, Montview serves it’s congregants very well.
I assisted in […]
Employee Handbook – Altvia
Branding, Digital Image Manipulation, Publications
A Denver-based Private Equity B2B company, Altvia SolutionsTM, recently changed their company name and needed assistance with a full re-branding campaign. I was able to apply their brand guidelines to the update and recreation of print and digital marketing collateral. They required both internal and customer-facing materials.
In this case, Altvia required a branded, clean design […]
REI Rebranding
Branding, Digital Illustration, Logos, Marketing & Advertising, UX
This project was a proposal for new branding and marketing for the company of Recreational Equipment, Inc. (REI), to meet the changing needs of the outdoor sports and recreation industry. The following topics are addressed in my proposal document:
Proposed marketing plan
Current REI brand audit
Competitive review of the top 3 REI competitors
Market research
Consumer feedback and usability […]
EUROPE Tourism Advertisement
Digital Illustration, Digital Image Manipulation, Logos, Marketing & Advertising
On a recent trip through Europe I was surprised to find very little well-designed marketing collateral. I thought that Europe could really use a new logo, and a great advertising campaign. Not that people really need to be enticed into going to Europe…it sells itself. Nonetheless, I decided to take this on just for fun!
I designed a […]
PowerPoint Presentation – Altvia
Digital Image Manipulation, Marketing & Advertising
A Denver-based Private Equity B2B company, Altvia SolutionsTM, recently changed their company name and needed assistance with a full re-branding campaign. I was able to apply their brand guidelines to the update and recreation of print and digital marketing collateral. They required both internal and customer-facing materials.
In this case, Altvia required a branded, clean design […]
SportsOneSource Email Blast
Email Blasts
SportsOneSource is a sports business marketing analysis company based in Louisville, CO. I built a custom email-blast template for their weekly (3x) newsletter entitled SGB Today. This email blast contains 5 of the latest sports business-related news stories that they have researched. This newsletter is sent out to a large set of clientele, 3 times […]
SportsOneSource Microsite
WordPress
This is the microsite website that I designed and maintained for SportsOneSource. It is a repository for their SGB Today newsletter content. These articles are advertised and linked via an email blast that I also designed.
The live site can be found @: SGB Today.
Big Bend National Park
Branding, Logos, Marketing & Advertising, UX
Big Bend National Park has a wide variety of terrain, wildlife, plant life, geology and available activities. As a native Texan, and a frequent visitor to the park, it is near and dear to my heart. The objective of this project was to create a new logo that uses the NPS template that I developed, […]
“Sebastian’s Imagination”
Digital Image Manipulation
This is a digital image manipulation and combination of ten separate photos. Color and black & white photos were combined with effects and digital painting.
This little toddler (Sebastian) loves the planets! This is an attempt to represent what he sees when he looks out the window and imagines these celestial bodies in play.
I was the photographer for […]
Tropical Waterfall Matte Painting
Digital Image Manipulation
I was charged with creating a realistic-looking world that could be a believable scene. I decided to create an ancient tropical scene with a cloudy, dark sunset sky and possibly Mayan pyramids. I chose a full sunset photo for the sky. The waterfall is built from two instances of one photo (reflected horizontally). I isolated […]
Handcrafted Book and Cover
Packaging, Publications
I designed and handcrafted this booklet which contains nature photographs and nature-related quotes by famous people. I selected the materials and constructed the clamshell cover and stab-bound booklet. It includes French Folded pages with the image of the bamboo paper on the inside. I also took all the photographs used in the booklet.
It was great […]
PCL Hawaii Project Brochure
Digital Illustration, Digital Image Manipulation, Marketing & Advertising, Publications
PCL Construction needed several branded and non-branded document templates created, for their many world-wide marketing teams. I created this brochure specifically for their Hawaiian projects. Shown here is an example of some of the document pages. The full document template is in excess of 60 pages.
Denver or BUST!
Motion Graphics
A brief self-portrait about how and why I moved from Texas to Colorado.
REI Rebranding Design Brief
Branding, Publications
This document is the product of an extensive market and competitor study with the goal of rebranding the REI company. Results of the qualitative and quantitative research, as well as brand campaign proposals are presented in this book. The campaign proposals include: a new logo, advertisement and website layout.
View the entire project brief: REI Re-branding […]
Tubb’s Women’s Snowshoes
Branding, Digital Image Manipulation, Marketing & Advertising
I love snowshoeing! While I have been out snowshoeing I have noticed that there are more men than women enjoying this activity. I think that this sport could attract more women if the snowshoe manufacturers would be more aggressive with their promotional campaigns, and create more events that would give women the opportunity to easily […]