Project Description

This project was a proposal for new branding and marketing for the company of Recreational Equipment, Inc. (REI), to meet the changing needs of the outdoor sports and recreation industry. The following topics are addressed in my proposal document:

• Proposed marketing plan
• Current REI brand audit
• Competitive review of the top 3 REI competitors
• Market research
• Consumer feedback and usability testing

A well-researched, user-centered design plan is required to fully address these issues. The final products of this exercise included the items shown here:

• A complete report documenting the project process*
• An Infographic to document the quantitative research survey results
• The top three proposed campaign advertisements or website layout

View full report: REI Rebranding Report