Project Description

I love snowshoeing! While I have been out snowshoeing  I have noticed that there are more men than women enjoying this activity. I think that this sport could attract more women if the snowshoe manufacturers would be more aggressive with their promotional campaigns, and create more events that would give women the opportunity to easily and safely try out this sport. Tubbs Snowshoes is a major company that manufactures snowshoes. Tubbs makes snowshoes for men and women of all ages to use for hiking through snow. I chose to focus on their women’s snowshoe line for this promotional campaign.

I completed an intensive study of the industry, and the consumer behavior of current and prospective clientele, to come to an in-depth understanding of the needs and desires behind the target market: women. This project includes a marketing strategy as well as design products to assist in implementing this plan.

The final products for this project include:

  • Promotional Post Cards
  • Event Flyer/Advertisement
  • Historical Museum Exhibit Event Poster, Rack Card & Ticket