The U.S. National Park Service has a deservedly proud heritage of providing unparalleled service in maintaining and sharing our nations’ most beautiful natural treasures. Nothing less than a stellar website should be used to illustrate these services. I redesigned the current website to improve the navigation, look and feel, consistency, organization of information, and search […]
REI Rebranding Design Brief
Branding, Publications
This document is the product of an extensive market and competitor study with the goal of rebranding the REI company. Results of the qualitative and quantitative research, as well as brand campaign proposals are presented in this book. The campaign proposals include: a new logo, advertisement and website layout.
View the entire project brief: REI Re-branding […]