Project Description

Changes in the motorcycle market have created a need for manufacturers to assist potential customers in many ways. The Honda Street bike product line is continually growing and improving. And there is also an increasing number of inexperienced motorcycle owners. In testing users of the website, I found that they:

  • Face challenges when they seek information about the types of street bikes that are available
  • Require easily-accessible and thorough information to assist them in making an informed purchase decision
  • Need safety information and community support
  • Desire an exciting and motivating search experience

This motion graphic video was created as a part of a website design for Honda Street Motorcycles. I designed the video (containing exciting images, animation and sound), to be at the top of the Home page, to capture the attention of visitors and to create an excitement for the product line.

View the entire project brief: HONDA Website Modification Brief