Project Description

Outdoor Buddies is a Colorado-based nonprofit organization that assists people with disabilities in enjoying outdoor activities.

I was the Project Manager for a rebranding project for the Outdoor Buddies organization. I lead a design team consisting of 4 designers in addition to myself. We undertook the challenge to modernize and improve the professionalism of the Outdoor Buddies brand, across several media channels. I was in charge of creating the Creative Brief, communicating directly with the clients, being the liaison between the clients and the design team, and art/creative direction.

As a member of the team, my design task was to create their Annual Report to be used for their upcoming Annual Meeting and Banquet for Board Members, clients, volunteers, donors and potential donors. Using designs such as the logo and activity icons created by my team members and assets and content provided by the client, I constructed a professional, functional and aesthetically pleasing document.